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Decisions, decisions and more decisions!
For your customers, the fear of making serious decisions is a new kind of fear. It’s called decidophobia, and was proclaimed by Walter Kaufmann at Princeton University in 1973. The fear of making the wrong decisions is well known to any responsible manager. As Eleanor Roosevelt said, "You gain strength, courage, and confidence by every experience in which you really stop to look fear in the face." Wherever you see a successful business, someone once made a courageous decision. There has never yet been a person in the history of mankind who led a life of ease whose name is worth remembering. The difficulty in life is the choice.
For more information on “Making Decisions” visit http://home.ubalt.edu/ntsbarsh/opre640/partXIII.htm#rdecido
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