How On Ideas Helped The Village at Copper Mountain Climb Higher
Each year The Village at Copper Mountain—an entertainment village located inside the premier Copper Mountain Ski Resort in Frisco, Colorado—hosts three major festivals; Copper Country, Guitar Town, and Three Ring Weekend.
In addition to the world-class ski and lodging amenities provided by the resort, The Village at Copper Mountain offers vacationers an assortment of activities ranging from fine dining to rock climbing, but it is their lavishly produced entertainment events that play perhaps the most central role in the resort’s draw. And for the past several years, Copper has tasked On Ideas with developing advertising and promotional materials for each of their three largest events.
The primary objective for On Ideas was to create promotional materials that would fuel consumer buzz about each event, increase ticket sales, drive traffic to the resort and encourage past attendees to visit again. By taking a unique, fearlessly punchy creative approach to Copper’s communications, On Ideas has been able to help attract thousands of well-heeled (and thus understandably selective) visitors from all over the nation and the world.
Each year the events at The Village at Copper Mountain continue to be a huge success. And each year we’re proud to be directly linked with that success.
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