On Ideas Sales Promotion. One of four pillars in a promotional foundation that includes advertising, personal selling and publicity/PR, Sales Promotions from On Ideas are designed to have an immediate impact on sales. Whether though coupon drops, contests and sweepstakes, POP, sampling or incentives, Sales Promo can be targeted at your consumer, your staff or distribution channel members (such as retailers). Like all disciplines in the communications toolkit, Sales Promotion has evolved in significant ways. Yet the specialty has retained the demanding fundamentals that have always made it an aggressive marketer’s favorite.