Jim Bosha: Creative Director. The youngest Vice President in the legendary history of Della Famina, Travisano. Yawn. Swept from Copywriter to Creative Director at Ogilvy & Mather faster than a Central Park horsetail can sweep a fly. Ho Hum. An executive creative at Campbell-Mithun/McCann Erickson and Managing Director of the New York office. Yadda yadda yadda. And now…Creative Director at the hottest, fastest growing agency in the southeast United States? If you weren’t in communications, what would you be doing? Time. Which brand is a great brand? Unfortunately, these days, the one that’s on sale. A commitment to a killer positioning could cure that, but the “fear” we go on about here isn’t limited to consumers. In fact, in my experience, it appears to be even more rampant in boardrooms. Who’s your favorite Rock Star? David Bowie. No wait, scratch that. Ask me again. Frank Costantini. This guy’s real talent? Being able to whistle and hum AT THE SAME TIME.