After graduating from Southern Methodist University in Dallas, Texas, with a degree in Advertising Communications, Katie joined Neiman Marcus Advertising. There she would go on to become Senior Account Manager, directing the communication campaigns for this major retailer in all media, while insuring the consistency of advertising and promotional efforts across a network of 35 retail locations.
After so much experience in such a high-fashion environment, Katie knows a good fit when she sees one. And that’s why she’s now here with us at On Ideas. What got you into this business in the first place?
Dissecting a frog in Pre-dental Biology made me queasy, so I took an advertising course instead. I guess you could call it fate.
What makes a great brand?
Creativity and earning the trust of your consumer.
The greatest brands are all examples of those two key elements working together.
What are your favorite internet sites?
splendora.com, straydog.org, and weather.com.
I am obsessed with finding out when it's going to rain. It's all about planning for a good hair day.